Tim Prepare dinner, after fifteen years of main the one of the crucial international’s maximum influential shopper tech massive, is formally stepping down as CEO of Apple. Prepare dinner, who famously succeeded co-founder Steve Jobs in 2011, will transition to the position of Govt Chairman, handing the reins to {hardware} leader John Ternus. He leaves at the back of an organization that has been basically reworked, because of a line of a success merchandise and memorable numbers the corporate accomplished beneath his management.This is the tale of his tenure, instructed during the numbers that outlined it.
$3.66 Trillion: A decade of enlargement
When Prepare dinner took over in August 2011, Apple was once valued at $350 billion. Nowadays, its marketplace cap sits at round $4 trillion. Beneath Prepare dinner’s watch, Apple’s worth grew tenfold, making it better than all the economic system of the United Kingdom, as in line with Bloomberg.
The ‘benefit explosion’ at 699%
Regardless of international provide chain crises and a cooling smartphone marketplace, Apple’s web source of revenue hit $112 billion in 2025. This is an 800% build up in comparison to the 12 months sooner than Prepare dinner took over – reaching this by means of transferring Apple’s center of attention towards “Services and products” (just like the App Retailer and iCloud) and increasing the Apple ecosystem.
2.5 billion lively gadgets
Apple now has an put in base of greater than 2.5 billion lively gadgets globally. He constructed a cohesive ecosystem that assists in keeping customers locked in with folks buying merchandise just like the iPhones, Apple Watch, iPads, MacBooks, Mac PCs and extra.
540 Apple Retail outlets international
Prepare dinner inherited a revered retail wing and expanded it by means of more or less 200 retail outlets. Maximum particularly, he conquered China, the place Apple now operates 50 retail outlets. This presence allowed Apple to thrive on this planet’s greatest smartphone marketplace.
The ‘New Customary’ for pricing
Beneath Tim Prepare dinner, Apple examined the “thousand-dollar boundary,” and effectively satisfied shoppers to pay top rate costs for “Professional” variations. This technique helped Apple live to tell the tale chip shortages that crippled its competition in 2025 and 2026.
15,000 metric lots: The golf green initiative
Prepare dinner made environmentalism a core a part of Apple’s logo. By way of redesigning packaging, the corporate have shyed away from 15,000 lots of plastic over 5 years, which is more or less the load of 500 million water bottles. The newest MacBook Neo is the corporate’s greenest but, with 60% recycled fabrics.
Apple’s ‘Spaceship’ Campus
Talking of ‘Inexperienced’, the futuristic Apple Park headquarters was once a dream of Steve Jobs, however Prepare dinner introduced it to existence in 2017. The large 175-acre campus is powered totally by means of renewable power and serves as the enduring backdrop for the corporate’s well-known product release movies.
Apple Watch: Smartwatch supremacy
Introduced in 2015, the Apple Watch was once Prepare dinner’s first main new product line. By way of the tip of 2025, it held a 32% international marketplace percentage. In reality, Apple Watch marketplace percentage hasn’t ever been ‘2nd’ since its release. The wearable anchored Apple’s transfer into the well being and health sector, rising quicker than any of its opponents.In that quarter, international smartwatch shipments rose 4% YoY in This autumn 2025. Apple led shipments with 32% marketplace percentage, adopted by means of Huawei at 13%. Additionally, a few of the best 5 manufacturers, Apple recorded the quickest YoY enlargement at 15% and remained the cargo chief, as in line with Counterpoint Analysis knowledge.
The ‘AirPods’ phenomenon
If Apple Watch was once no longer sufficient, Apple introduced AirPods in 2016. Inside two years, they captured 60% of the actually wi-fi earbud marketplace, in line with Counterpoint Analysis’s Hearable Marketplace Tracker for This autumn 2018. They changed into a cultural phenomenon and a multi-billion greenback industry in their very own proper.
M1: The chip independence
In 2020, Prepare dinner oversaw Apple transferring from Intel with the release of the M1 chip. By way of designing its personal processors, Apple created MacBooks with record-breaking battery existence (as much as 18 hours of video) and function that pressured all the semiconductor business to play catch-up.