Rising artists can win as much as $200,000 and take the degree at an unique CMA Fest live performance, as SoFi is helping flip ambitions into monetary realities
SAN FRANCISCO–(BUSINESS WIRE)–
SoFi, the one-stop store for virtual monetary services and products, is launching the “Enlarge Your Ambitions” Contest, a national seek to find rising artists as they pursue their ambitions and advance their careers, in partnership with the Nation Track Affiliation (CMA) and multi-platinum songwriter, manufacturer, and creator Kelsea Ballerini, a five-time GRAMMY® Award nominee and more than one ACM and CMA Award winner.
SoFi Enlarge Your Ambitions Contest
Beginning nowadays thru April 30, artists can input for a $200,000 grand prize or one in every of two $50,000 runner-up prizes. 3 finalists will likely be decided on by way of SoFi. From there, a panel of judges throughout song and finance will weigh in along a public vote to lend a hand decide the grand prize winner. Judges come with Kelsea Ballerini, Vivian Tu, SoFi’s Leader of Monetary Empowerment and New York Occasions bestselling creator, founder and CEO of Your Wealthy BFF; and Shane McAnally, four-time GRAMMY® Award-winning singer-songwriter. The winner will likely be published on June 4, when all 3 finalists carry out in entrance of the judges at an intimate live performance in Nashville.
“I do know firsthand how a lot it takes to construct a profession in song, particularly whilst you’re investment it by yourself,” mentioned Kelsea Ballerini. “That’s why I’m excited to spouse with SoFi in this. We’re on the lookout for artists with interest, decision, and a powerful sense of who they’re, artists who aren’t solely dedicated to their craft however considerate about how they put money into themselves and their song.”
For lots of artists, the trail to luck isn’t outlined by way of skill on my own, however by way of get entry to to sources. Monetary limitations stay one of the most greatest demanding situations dealing with rising musicians, with 75% self-funding their careers1 and greater than part wearing debt tied to their ingenious interests.2 In the course of the Enlarge Your Ambitions Contest, SoFi is placing a focus at the monetary equipment and sources that may lend a hand artists national transfer ahead and reach monetary independence.
“At SoFi, we’re fascinated about serving to folks take regulate in their monetary futures,” mentioned Lauren Stafford Webb, Leader Advertising and marketing Officer at SoFi. “Our partnership with Kelsea and CMA displays a shared dedication to making an investment within the subsequent technology of artists and the enthusiasts who strengthen them. Because the presenting sponsor for CMA Fest, we’re extending our dedication by way of empowering SoFi contributors with the monetary equipment and strengthen they wish to construct balance, develop their cash, and make significant development in opposition to their long run targets.”
How To Input SoFi Enlarge Your Ambitions Contest
SoFi is inviting contributors who’re aspiring artists to percentage how they’d use the grand prize to lift their song careers. Entrants will likely be judged at the originality in their sound, the creativity in their storytelling, the power in their efficiency, and the way they plan to successfully use this chance to develop and advance as artists.
Artist Submissions: Entries will have to be submitted at AmplifyYourAmbitions.com between April 15, 2026 and April 30, 2026 at 11:59 pm ET.
Necessities: Musicians, each soloists and teams, are invited to go into by way of detailing how they’d use $200,000 from SoFi to lend a hand them reach their song profession ambitions. All entrants will have to supply:
- Instructed Video: A video, as much as 3 mins lengthy, responding to the advised above
- Efficiency Video: A 30 – 60-second recording of contestant/s acting an authentic track
- Written Essay: A temporary essay (1000 characters or much less) responding to the advised above
Entrants, together with all staff contributors, will have to be 18+ and prison citizens of the USA. To go into, contestants, or the designated consultant of a gaggle, will have to have a registered SoFi account. When you don’t have one, it’s unfastened to enroll at SoFi.com.
For professional laws, please discuss with amplifyyourambitions.com/laws
Because the returning presenting sponsor of CMA Fest, SoFi is supporting enthusiasts each off and on the degree, with perks like 25% money again on eligible purchases, get entry to to the members-only SoFi Studio living room, and price ticket giveaways. SoFi Plus contributors can pass additional with advantages designed to lend a hand them get their cash proper, together with high-yield financial savings, 1% funding suits, and one-on-one periods with SoFi Wealth Monetary Planners.
To stick up to the moment on SoFi member CMA Fest perks apply SoFi on X and Instagram. For more info and to enroll in SoFi Plus, discuss with sofi.com/sofi-plus.
About SoFi
SoFi Applied sciences (NASDAQ: SOFI) is a one-stop store for virtual monetary services and products on a project to lend a hand folks reach monetary independence to appreciate their ambitions. 13.7 million contributors consider SoFi to borrow, save, spend, make investments, and offer protection to their cash and purchase, promote and grasp their crypto – multi functional app – and get get entry to to monetary planners, unique studies, and a thriving group. Fintechs, monetary establishments, and types use SoFi’s generation platform Galileo to construct and organize cutting edge monetary answers throughout 128 million international accounts. For more info, discuss with www.sofi.com or obtain our iOS and Android apps.
©2026 SoFi Applied sciences, Inc. All rights reserved.
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In regards to the Nation Track Affiliation
Based in 1958, the Nation Track Affiliation is the primary industry group shaped to advertise a kind of song. CMA created the Nation Track Corridor of Repute in 1961 to acknowledge artists and trade pros with Nation Track’s very best honor. Track trade pros and corporations around the U.S. and world wide are contributors of CMA. The group serves as an academic {and professional} useful resource for the trade and advances the expansion of Nation Track world wide. That is achieved thru CMA’s core projects: the CMA Awards, which once a year acknowledge remarkable success within the trade; CMA Fest, which advantages the CMA Basis and song training and is taped for a three-hour community tv particular, “CMA Fest”; and “CMA Nation Christmas.” All of CMA’s tv houses air on ABC.
Disclosures
SoFi Plus: Phrases and prerequisites <https://www.sofi.com/terms-of-use/#sofi-plus> practice. To be informed extra about SoFi Plus, please see the SoFi Plus <https://www.sofi.com/sofi-plus> web page.
*Open solely to prison citizens of the 50 US/DC, 18+ who’re SoFi registered customers and the designated consultant of a Track Act. Void the place prohibited. Input by way of 11:59 p.m. ET on 4/30/26. See Respectable Regulations for main points, together with Track Act necessities, access directions, prizes, limits, and judging standards.
Supply: SoFi Applied sciences